The premier forerunner of club/party rap in the modern pop music era, Flo Rida was looking for an aesthetic revamp of his brand that reflected his Miami origins and roots as a grittier urban musical artist. These were attempts to subvert the aesthetic pastels and art deco shapes that film auteur Michael Mann codified with his watershed TV hit Miami Vice that defined the look of an era, but did not reflect a visual reality that Flo knew growing up in his corner of the city.